Bi-annually adidas excepts a new school of talent into its Design Academy. This is a two year rotation program that allows participants to explore various design roles around the world. This is my submission to the 2017 class. I made it to the last round of competition in which you are flown to the adidas HQ in Herzogenaurach, Germany.
This year applicants were given three tasks to complete within the final stage of their application.
Task one was to create a 1x1 ratio artwork to a song that you believe has strong cultural relevance. I choose DNA- by Kendrick Lamar.
Explore the juxtaposition of sport and punk.
The final task given was to capture movement and reinterpret it into an all over print pattern.